Absolute Pur'Immortelle Organic Oil-serum, 30ml

When we age, several changes occur in our skin that contribute to visible signs of aging such as wrinkles, sagging, and dullness.

1. Loss of Collagen and Elastin

Collagen is a protein that provides structure and firmness to the skin, while elastin gives it elasticity and resilience. As we age, the production of these proteins decreases, resulting in the skin becoming thinner, less firm, and less able to "bounce back" from movements, leading to fine lines and sagging.

2. Slower Cell Turnover

Our skin constantly regenerates, but this process slows down with age. Cell turnover, which refers to the shedding of dead skin cells and the generation of new ones, becomes less efficient. This leads to a buildup of dead cells on the skin’s surface, giving it a rougher texture and dull appearance.

3. Decreased Natural Moisture

The production of natural oils and moisture (sebum) declines over time, causing skin to become drier and more prone to flaking or roughness. This dryness can also make wrinkles and fine lines more prominent.

4. Reduction in Hyaluronic Acid

Hyaluronic acid is a natural substance in the skin that helps retain moisture and keep the skin plump. As we age, levels of hyaluronic acid decrease, leading to a loss of volume and hydration, which contributes to sagging and hollowing, especially around the cheeks and eyes.

5. Sun Damage (Photoaging)

Exposure to UV rays accelerates aging through a process called photoaging. This leads to the breakdown of collagen and elastin, as well as the development of age spots (hyperpigmentation), rough texture, and deeper wrinkles.

6. Thinning of the Epidermis

The outermost layer of skin, the epidermis, thins with age, making the skin more fragile and susceptible to damage. This can result in a more transparent appearance and increased visibility of veins or blemishes.

7. Weakened Skin Barrier

The skin's barrier function (which protects against external irritants and retains moisture) becomes less effective as we age. A weakened barrier can make the skin more sensitive, prone to irritation, and less able to retain moisture.

8. Gravity and Loss of Fat

Over time, gravity pulls the skin downward, contributing to sagging, especially around the jawline and neck. Additionally, the fat pads under the skin in areas like the cheeks shrink, leading to hollowed features and loss of facial volume.

The Pur'Immortelle range can significantly contribute to slowing down the visible signs of aging by addressing the core processes that affect aging skin. Here's how the specific ingredients and formulas in the range can help:

1. Boosts Collagen Production

Organic Immortelle Extract, the star ingredient in the Pur'Immortelle range, is renowned for its regenerative properties. It helps stimulate collagen production, which firms the skin and improves elasticity, combating sagging and fine lines. By reinforcing collagen synthesis, the products help maintain the skin's structure and slow down the loss of firmness.

2. Enhances Cell Turnover

The active botanicals and antioxidants in the range promote cell regeneration, helping to speed up the shedding of dead skin cells and the formation of new, healthy cells. This ensures the skin surface remains smooth, fresh, and radiant, counteracting the dullness that comes with slower cell turnover.

3. Provides Intense Hydration

Hyaluronic Acid, found in the Pur'Immortelle Anti-Aging Serum, binds moisture to the skin, providing deep hydration. This helps plump up the skin, reducing the appearance of fine lines and wrinkles caused by dehydration. By replenishing moisture, the products counteract the dryness that leads to accelerated aging.

4. Protects Against Free Radicals

The antioxidant properties of Immortelle and other plant extracts help protect the skin from free radical damage caused by UV rays, pollution, and other environmental stressors. This protection is key in preventing photoaging, which leads to premature wrinkles, age spots, and rough texture.

5. Supports Skin Barrier Function

The nourishing ingredients, including plant oils and Coenzyme Q10 in the Bio Oleo-Serum Concentrate, support the skin's natural barrier function, keeping it hydrated and more resilient. A strong skin barrier prevents moisture loss and protects against external aggressors that can speed up aging.

6. Improves Skin Firmness and Volume

By using hydrating and collagen-boosting ingredients, the range helps the skin retain its firmness and volume, preventing the sagging and hollowing that occurs with aging. The oil-based serums, especially those rich in fatty acids, provide deep nourishment, which helps restore volume in areas like the cheeks and under the eyes.

7. Reduces Puffiness and Dark Circles

The Eye Contour product is specifically formulated to address puffiness, dark circles, and fine lines around the delicate eye area. By improving microcirculation and delivering targeted hydration, it helps the eyes appear more youthful and refreshed, counteracting one of the earliest visible signs of aging.

8. Repairs and Regenerates Overnight

The Night Cream works to repair skin damage and promote cell renewal during the night, when the skin’s natural regeneration process is at its peak. This allows the skin to recover from daily stress, helping reduce signs of aging like fine lines, rough texture, and dullness.

The Pur'Immortelle range addresses aging skin holistically by boosting collagen, enhancing hydration, protecting from environmental damage, and supporting the skin’s natural regenerative processes. Regular use can significantly slow down the appearance of fine lines, wrinkles, and sagging, keeping the skin youthful and radiant.